Branding
One of the biggest communication problems I encounter when working with companies undergoing a visual identity update is between company brand managers and the designers they hire to help rebrand their assets. If one side doesn’t hear the other at this important time, the entire operation may be in jeopardy. Designers, understandably, are often focused on external outcomes. It's up to brand managers to ensure that the updates work internally as well. A lot of money gets spent on visual updates, so you want to be certain everyone across the entire organization actually uses and implements them. The goal is to reach all touchpoints, right down to PowerPoint presentations, not just the company site or business cards.