You might have heard the term ‘email signature marketing’ thrown around as an example of an effective marketing solution. You might even have tried using email signatures as a marketing tool yourself. Whether you’re an email signature enthusiast, looking to improve your marketing efforts, or would just like to understand more about how email signatures work; we’ve compiled this blog to explain the potential email signature marketing has to offer your organization, based on our own data proving how beneficial email marketing can be.
For the past couple of years, the same enterprise tech trends seem to have done the rounds. With continued focus on the likes of cloud migration, automation, AI, big data and blockchain in the modern digital workplace, it’s no wonder industry commentators have observed that it feels like “the same chairs being rearranged around the same old room”.
When it comes to knowledge management in law firms, you can’t be more on the money than Lew Platt’s infamous statement: “if only HP knew what HP knows, we would be three times more productive.” Although speaking of his own firm’s challenges, the former Hewlett-Packard CEO’s 2013 quote has taken on a mantra status, as year on year, the challenge of managing a company’s collective knowledge has become more complex; with firms battling against ever-increasing amounts of data, the rise of alternative legal service providers and the rapid digital transformation of the sector.
2020 is set to be a big year for the global remote workforce. As more companies embrace BYOD policies, cloud migration and the cultural shift to flexible working, by this time next year, the mobile workforce is predicted to reach 1.87 billion workers.
Digital disruption and transformation has come a long way for an industry notoriously slow to embrace technology. Overcoming widespread security hangups and navigating tricky legacy system transitions, today’s law firms know they need to innovate to stay competitive and relevant in the sector.
“Brexit” means legal changes and updates! Whether the UK shifts to an EEC membership, such as Norway and Switzerland have, or a no-deal hard Brexit defaults the UK to trade under WTO rules until a new post-Brexit deal is brokered, there will be far-reaching legal implications.
What do data protection regulations mean for your organization? GDPR was just the first of many consumer data privacy laws that have, or will, come into effect in the very near future. GDPR impacted how, when, where, why, and who can use and collect the data of EU residents, and failure to correctly comply resulted in heavy fines – in some cases, as much as 4% of an enterprise’s global revenue. Nearly every large corporation has had to adjust how they deal with data involving EU residents. And GDPR is just the first of a growing trend; to be prepared, enterprises need to invest in the right compliance software and processes to handle impending changes.
Today’s average workforce is made up of four generations of workers. By this time next year, however, that number will rise to five generations - with employees across a wide age spectrum working side by side for the first time in history. Fast-forwarding to 2025 and millennials will account for 75% of the global workforce.
First trialled by 32,000 AT&T employees back in 1994, the mobile workplace has gone from an innovative 90s experiment to the standard operating model for today’s modern businesses.