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‘Content marketing’ has been a go-to business buzzword since first bandied about in 2001. A deliberately broad term, “content” is the catchall for downloadable, searchable and consumed marketing outputs used to attract and retain customers.
If the majority of your day is spent organizing records, then it is time to implement enterprise content management tools. The less time you waste organizing files, and the more time you spend on fulfilling the activities of your actual job description – the better.
Your company probably already uses a range of ECM tools and techniques, but do you have an optimized Enterprise Content Management (ECM) strategy? There comes a point when every company develops methods for organically storing and sharing data with employees. Yet, this can become painful as data can double in a matter of months. Are your methods working?
In today’s digital world first impressions are as important as they are in real life. Much time, research and reporting is spent on carefully crafted subject lines to counter the fact that 47% of email recipients decide whether or not to open an email based on that one introductory sentence.
Since its release in 1990, PowerPoint remains the most popular presentation tool among consultants, with more than 1 billion installations worldwide and a 95% share of the presentation software market.
With companies investing an estimated $500 billion globally each year on brand marketing, job description of a Brand Manager aka ‘the brand guardian’, is no small feat. The days of constructing a brand’s identity through one-way advertising has increasingly given way to the online minefield of social media; leading to an era of “open source branding” where “consumers not only discuss and disseminate brand content, they also create it.”
Late last year, the American Institute of CPAs released research showing that cloud technology adoption is on the rise in the accounting world. This should come as no surprise - if you use Gmail, Spotify or Netflix, you probably use cloud tools in your personal life. The same will soon be true for your professional life, as the benefits of cloud tools you enjoy in consumer applications are just as relevant in productivity tools for business.
Despite the rise of social media and phenomenon of influencer marketing, today’s business culture still belongs to the email. 86% of professionals prefer email over all forms of communication, and it ranks as the third most influential source of information for B2B audiences - topped only by word of mouth recommendations and industry thought leaders.
As that big presentation looms on the horizon, the pressure to impress is ever-rising. You’ve prepared your key points and sourced your images, but elevating your presentation from so-so to showstopper can be tricky if your PowerPoint skills are lacking.
