What makes branding in financial services so difficult and what does it take to build a great one, turning your brand into a critical strategic asset?
In partnership with Frontify, this recent conversation covered strategies that enable entire workforces to create high-performing business content that's always on-brand and generating market recognition.
Core topics covered:
- How on-brand content impacts business KPIs and revenue
- How to fuel consistency across your organization
- Enabling internal and external stakeholders to create on-brand content effortlessly
- How to increase time-to-market with on-brand templates
- How Velliv built up and implemented their new brand
A brand doesn't stop with the implementation of a new design - it's an ever-evolving driver of business. Its value depends on consistency in all brand element usage.