One huge, and often underestimated, potential lies in how easy it is for employees to find correct and up to date visuals, templates, slides and product descriptions. How can you and your team help employees to find and use brand assets in an efficient and consistent way?

In this checklist we focus on three main rules:

• How employees use the brand and work with it.
• Why every touchpoint with the brand matters.
• How to eliminate off-brand with automation.