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The mergers and acquisitions sector could quite easily be described as an industry of failures. Many studies over the past decade have placed the failure rate of mergers and acquisitions at a minimum of 50 percent. Harvard Business Review, for instance, found that only 10-30% of M&A activity results in success.
In today’s ever-present buzz of chatbots, messaging apps, and social inboxes, it’s easy to overlook the mother of all (modern) business and marketing communication: the humble email.
Content is central to a brand’s identity. The visual and written representation of any organization is the bedrock a business is built on, and in the digital HQ where everything is content, brand can make or break success.
Time for a brand identity update? Here’s a handy checklist for a successful internal branding rollout plan which will win your team over to your new brand identity.
If you’ve ever managed a company-wide rebrand, chances are you’re not eager to repeat the process.
“That looks good to go — just put it into our company template and send it out!” Simple enough instructions, right?
Brands have never been more visible. With the increasing ubiquity of media and commerce on every platform, brands have the opportunity to become household names with immediately recognizable visual elements.
Imagine a beautiful garden with pockets of flowering plants, tranquil ponds, and stretches of manicured lawns. Cobblestone walkways wind through the area, offering meandering courses to enjoy the flora. There’s only one problem.
Whether you work in Sales or Operations, HR or PR, in today’s digital-first workplace, your job also needs you to be a content creator – and a prolific one at that.
Just a few months into 2020 and our collective worlds, both personal and business, had been disrupted beyond imagination. 57% of companies in North America and Europe had to rework their business models, eCommerce saw a huge bump when online orders shot up by 108%, Facebook’s daily usage surged by 27%, 63% of users became more reliant on digital technologies, and 42% of consumers had irreversibly changed their bricks-and-mortar shopping habits.
