What comes to mind when you think of Apple? What comes to mind when you think of Starbucks? And what comes to mind when you think of BMW? Everything which you have just considered is a brand association. But how are these forged, and how can you ensure your brand associations work to the benefit of your organization?
Now that social media and instant messaging platforms are an entrenched part of everyday life, it’s easy to think the world of digital communications belongs to Mark Zuckerberg and co. However, recent studies in both B2B and B2C markets have proven the continued growth and value of emails, highlighting the need for businesses to continue to maximize efforts in these channels.
As communication becomes increasingly more digital in nature, there's a vital brand touchpoint which requires more consideration: typeface. As a brand asset, type possesses the ability to subtly convey brand values through the choice of letter shape. When Coca Cola followed in the footsteps of AirBnB, Nokia, General Electric, Intel and BMW to launch its own custom corporate typeface, the new typeface was designed to “encapsulate from Coca-Cola’s past and its American modernist heritage.”
You’ve probably heard multiple times that one of the most important things about branding is consistency. Consistency is key – it aids recognizability and makes your brand more powerful. But why does consistency matter so much, and how can it be implemented? And is it really so detrimental when this doesn’t happen?
When you have powerful productivity tools in Microsoft Word, PowerPoint, and Excel at your disposal, navigating them by clicking around with your mouse is the tech equivalent of riding a bicycle when you could be taking the bullet train. You need keyboard shortcuts!
Our New York team is growing fast. With the team rapidly expanding and our platform capturing more of the American market, we are excited to announce Templafy’s new hire: Greg Sheppard, who will be steering our trajectory as Chief Revenue Officer. Coming to Templafy from TravelClick via American Express and LexisNexis, Greg joined us virtually to talk about leading a team remotely, why Templafy is positioned for success, and his plans for growth in 2020 and beyond.
When it comes to the world of rebranding, brand visuals usually steal the show. As they are the most obvious elements of a rebrand, the new logo or headline grabbing ad campaign are often the focus. Look beyond a company’s shiny look and feel however, and you’ll find that rebranding is a process of many costs.
Kavita Herbert is Templafy's newly appointed Director of Sales for APAC, responsible for leading the commercial growth in the region and ensuring stand out service for its APAC clients. Based in Sydney, Australia, Kavita brings a decade of experience in the SaaS space. She's been part of the early growth phase for big-name brands like LinkedIn, Dropbox and Uber Eats, all of whom have had impressive growth as they scaled across the APAC region. This experience made Kavita the dream candidate for Templafy as we make our presence known in the region. Speaking with Kavita, we get some of her insights into what the future holds for Templafy in APAC.