An organization’s chosen font, or typeface, shapes how a consumer interacts with a brand across every written touchpoint. But often, when discussing fonts and communication, the focus is on the showy elements – the fonts displayed in logos, signs, and promotional brand materials. It’s often forgotten that a large part of brand communication happens through documents - and font plays just as important a role here. That’s why we’re going to explain exactly why the use of fonts in emails, contracts, letters, bills, reports, and other professional documents is so important, and explain the pitfalls to watch out for when implementing fonts in Microsoft Office for use in these areas.
Templafy has partnered with leading DAM provider OpenAsset to help all employees in the architecture, construction and engineering (AEC) sectors enhance their workflows and create compliant business documents, presentations and emails faster and more accurately through a cloud-first approach.
Over the past year, Templafy’s engineers have been working tirelessly to create our new software architecture platform, Hive. Building on this, we’ll launch our most ambitious plan to date: we're going to disrupt the way billions of business documents get created by enterprise employees worldwide.
What comes to mind when you think of Apple? What comes to mind when you think of Starbucks? And what comes to mind when you think of BMW? Everything which you have just considered is a brand association. But how are these forged, and how can you ensure your brand associations work to the benefit of your organization?
Now that social media and instant messaging platforms are an entrenched part of everyday life, it’s easy to think the world of digital communications belongs to Mark Zuckerberg and co. However, recent studies in both B2B and B2C markets have proven the continued growth and value of emails, highlighting the need for businesses to continue to maximize efforts in these channels.
As communication becomes increasingly more digital in nature, there's a vital brand touchpoint which requires more consideration: typeface. As a brand asset, type possesses the ability to subtly convey brand values through the choice of letter shape. When Coca Cola followed in the footsteps of AirBnB, Nokia, General Electric, Intel and BMW to launch its own custom corporate typeface, the new typeface was designed to “encapsulate from Coca-Cola’s past and its American modernist heritage.”
You’ve probably heard multiple times that one of the most important things about branding is consistency. Consistency is key – it aids recognizability and makes your brand more powerful. But why does consistency matter so much, and how can it be implemented? And is it really so detrimental when this doesn’t happen?