In the legal world, documents are vital and unavoidable. From proposals and contracts to briefs and pleadings, law firms deal with highly sensitive and complex information daily. Quick, easy and secure document creation is key to keeping a legal business viable.
In today's globalized, digitally-driven world, the need to be a strong corporate brand has become more important than ever. 89% of B2B marketers say brand awareness is their most important goal, and 77% of marketing leaders cite creating strong brands as critical to their growth plans.
Global brands are the businesses recognized all around the world - Facebook, Pepsi, Mercedes-Benz, Apple, Chanel, Netflix and Rolex, to name just a few. Usually operating within one dominant domestic market and holding shares in numerous, diverse local markets, these enterprises reap the highly lucrative rewards of being household names in multiple countries.
For the past couple of years, the same enterprise tech trends seem to have done the rounds. With continued focus on the likes of cloud migration, automation, AI, big data and blockchain in the modern digital workplace, it’s no wonder industry commentators have observed that it feels like “the same chairs being rearranged around the same old room”.
Did you know that the average person is estimated to be exposed to between 4,000 and 4,000 and 10,000 brand messages each day? In this competitive, multi-channel and digitally noisy space, getting ahead of the latest corporate identity and branding trends has never been more important.
The century-old practice of signing your name on the dotted line is rapidly becoming extinct. In just five years, the digital signature sector has become one of the fastest-growing markets. It’s grown from $89 million to $754 million and with current predictions valuing 2023’s global market at $9.07 billion.
Earlier this year, the most loved brands in America were revealed - with the likes of Amazon, Netflix, Subway and Dove securing a spot in the top 20. When you scan through the list, chances are you’ll find these household names conjure up feelings of loyalty, fondness or affection. Yet, every one of these ‘most loved brands’ are selling us a service or product. If the nature of our relationship is transactional, how do these businesses make us fall in love with their products?
To celebrate our New York office turning one, we recently caught up with Managing Director Emil Dyrvig to get his insider’s take on Templafy’s first year stateside. In the interview, which covered everything from building a unique internal culture to his team’s plans for 2020, Emil also talked about Templafy’s “unconventional” recruitment process: a key strategy for onboarding and nurturing the extraordinary talent that’s driven growth and taken Templafy worldwide.